Best 10 AI Chatbots for E-Commerce Platforms in the UK (2025 Guide)
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AI chatbots have become essential for UK e-commerce stores in 2025. They help online businesses improve customer support, drive conversions, and scale operations without adding overheads. Whether you’re running a niche fashion brand or a fast-growing marketplace, the right chatbot can reduce returns, speed up response times, and increase basket size.
But with so many options out there, which one should you choose?
This guide covers 10 of the best AI chatbot platforms for UK-based e-commerce businesses — from scalable enterprise solutions to affordable tools for small retailers.
Why AI chatbots are critical for UK online stores in 2025
Today’s shoppers expect fast, helpful support — day or night. AI chatbots can:
- Offer 24/7 customer service
- Assist with product discovery and recommendations
- Recover abandoned carts
- Automate FAQs, returns, and delivery updates
- Integrate with Shopify, WooCommerce, CRMs, and more
They also help manage costs and improve conversion rates — a win-win for businesses and customers alike.
What is the best Ai chatbot for ecommerce platforms?
- Worktual (London, UK)
- Ebi.Ai (Warwick, UK)
- Promptchat (East Devon, UK)
- Click4Assistance(Essex, UK)
- Ubisend (Norwich, UK)
- Flochat (Telford, UK)
- Humley (Northampton, UK)
- Creative Virtual (London, UK)
- Futr AI (London, UK)
- eDesk (UK office, HQ in Dublin)
What can an AI chatbot do for an e-commerce website?
From tracking orders to handling returns, answering product-related questions, and resolving payment issues, AI chatbots play a crucial role in reducing the workload of the support team. With an AI chatbot on your e-commerce site, your customers don’t have to wait in queues to get their queries resolved, ensuring a smoother shopping experience.
And the best part? It identifies opportunities to boost sales through smart upselling and cross-selling. Based on what customers browse or add to baskets, it suggests hyper-personalised products that will help them get the maximum out of their purchase. As a result, this increases average order value without being intrusive.
Key features to look for in an e-commerce chatbot
When choosing an AI chatbot for your store, prioritize:
- Sales assistance (guided product recommendations)
- Smart automations (returns, order tracking, delivery info)
- Integrations with your tech stack (Shopify, HubSpot, etc.)
- British English and GBP support
- Omnichannel options (web, WhatsApp, Messenger)
- GDPR compliance and local data hosting
Top 10 UK AI chatbots for e-commerce in 2025
Here are ten UK-based or UK-friendly chatbot platforms tailored to online stores:
1. Worktual
A powerful conversational AI chatbot platform built for customer-facing teams, managing high volumes of chats and voice conversations without any hassle. It combines the speed of AI agents with human clarity, so your customers always feel heard, seen, and most importantly, get help instantly.
Regardless of your team size or business scale, the platform automates replies, routes chats, and identifies customer emotions in real-time, and gives a heads up to the human agent or adds a note in the chat transcript/summary.
Key Features:
- AI agents for chat and multilingual voice
- Smooth handoff to human agents with full chat history
- Sentiment detection and smart routing
- Unified inbox for all support channels
- Live dashboards and team performance tracking
Pros:
- Easy to set up and scale
- An AI agent is included in the base plans
- Supports multiple languages natively
Cons:
- No free or trial version
- The starter plan has fewer customisation options
Pricing:
Best for:
It is ideal for companies that receive frequent queries through chat or voice. You can streamline support with AI while keeping human agents ready for complex chats.
2. Ebi.Ai (Warwick, UK)
It allows you to launch advanced conversational AI for businesses looking to automate customer support. These AI agents are designed to handle customer queries across voice and chat.
Key features:
- AI assistant for chat and voice
- Integrates with CRM and back-end systems
- Multilingual support and custom journeys
- Human handover and escalation
Pros:
- Automates up to 90% of customer queries
- 24/7 AI chat with live agent fallback
- Pay-as-you-go pricing from ~0.04p per request
- Free 30-day trial
Cons:
- Setup may require technical support
- Pricing not transparent
Pricing:
Custom pricing based on use case and size. No public plans or trial options listed.
Best for:
Ideal for SMEs needing a tailored AI solution with deep backend integrations and voice capabilities.
3. Promptchat (East Devon, UK)
Key features:
- No-code chatbot builder
- Multi-language support
- Live chat and chatbot switching
- White-label options for agencies
Pros:
- Drag-and-drop chatbot builder with OpenAI integration
- Self-hosted or white-labelled cloud version
- Multilingual and omnichannel (SMS, WhatsApp, web)
Cons:
- Limited AI depth for complex queries
- UI can feel dated
Pricing:
Starts at $15/month. Offers plans for individuals, teams, and agencies, with a free trial available.
Best for:
Small businesses and resellers that are looking for a flexible, low-cost chatbot platform.
4. Click4Assistance (Essex, UK)
Real-time support becomes effortless with live chat and chatbot automation. Co-browsing, video chat, and visitor engagement features ensure customers get help when they need it without any hassle.
Key features:
- Live chat with chatbot automation
- Co-browsing and video support
- Visitor tracking and proactive messaging
- CRM and email integration
Pros:
- Over 20 years of UK live chat experience
- Now offers an AI chatbot with ChatGPT
- Customisable for retail and public sector
- UK servers and support
Cons:
- Interface is not modern
- AI capabilities are limited
Pricing:
Starts at $29/month per agent. Offers a 15-day free trial.
Best for:
Ideal for service-focused websites that want human-led support with moderate AI automation.
5. Ubisend (Norwich, UK)
AI chatbots simplify and automate everyday tasks across HR, internal tools, and customer service. Boost productivity and improve user experience with autonomous chatbots.
Key features:
- Custom chatbot workflows
- HR and IT automation templates
- Multi-channel support
- GDPR-compliant data handling
Pros:
- Enterprise-grade AI platform
- Multi-bot management, RPA integration
- Supports web, SMS, WhatsApp, Messenger
- Bespoke pricing
Cons:
- Pricing is custom only
- May require setup time for complex use
Pricing:
No public pricing. Offers bespoke solutions for every business need.
Best for:
Works well for large-scale e-commerce and enterprise businesses needing secure, compliant bots for both internal and external use.
6. Flochat (Telford, UK)
Businesses can boost user engagement across Messenger, WhatsApp, and other apps with the help of conversational AI. And the best part? The platform is tailored for lead generation and other marketing use cases.
Key features:
- Multichannel chatbot for messaging apps
- Drip campaigns and broadcast tools
- Lead capture and routing
- Real-time analytics
Pros:
- No-code platform with multi-channel support
- Prebuilt workflows for e-commerce and lead capture
- 14-day free trial
- Tiered pricing in GBP
Cons:
- Not ideal for deep customer support use
- Limited features for complex workflows
Pricing:
Custom pricing based on messaging volume and use case.
Best for:
Great for marketing teams and e-commerce stores looking to boost engagement and lead capture on chat platforms.
7. Humley (Northampton, UK)
Conversational AI built to support both customers and employees that sounds just like how your human agents would. Known for quick setup and easy deployment, it takes the complexity out of the picture and helps your team automate support hassle-free.
Key features:
- NLP-driven chatbot builder
- Integrates with Microsoft Teams and Slack
- Prebuilt templates for HR, IT, and support
- Omnichannel and voice-ready
Pros:
- Generative AI chatbot for enterprise use
- Pre-trained language models and process automation
- Integrates into internal and customer-facing workflows
- Custom quotes only
Cons:
- Focuses more on internal use cases
- Requires some setup guidance
Pricing:
Pricing is not listed publicly. Tailored plans available on request.
Best for:
Perfect for organisations wanting to automate internal support across multiple channels, including voice.
8. Creative Virtual (London, UK)
Enterprise-level conversational AI chatbot, voicebot, and virtual assistant solutions designed for complex support needs. Combines AI with human input to deliver error-free, consistent help at scale.
Key features:
- AI plus human-in-the-loop design
- Multilingual and omnichannel
- Live chat integration
- Strong analytics and customization
Pros:
- Highly customizable virtual assistants and voice bots
- Used by large UK retailers and the public sector
- Multilingual, omnichannel, enterprise-ready
- Proof-of-concept model available
Cons:
- Not suited for smaller teams
- Requires technical setup and training
Pricing:
Custom pricing only. Suited for large-scale deployments with integration needs.
Best for:
Designed for large enterprises that need advanced conversational AI with human fallback and full control.
9. Futr AI (London, UK)
AI chat solutions tailored for public services, retail, and SMB use. Designed to automate everyday queries while keeping accessibility and inclusion at the core.
Key features
- AI chatbots with multilingual support
- Integrations with WhatsApp, Messenger, and web
- Real-time handover to live agents
- Accessible chatbot design
Pros:
- AI chatbot and live chat combo
- Auto-translates 100+ languages
- No-code builder, supports social and web
- Custom packages with GBP pricing
Cons:
- Limited advanced features
- No self-serve chatbot builder
Pricing:
Quote-based custom pricing. Tailored to each organisation’s needs.
Best for:
Ideal for councils, public services, and businesses focused on accessibility and fast customer support.
10. eDesk (UK office, HQ in Dublin)
Support made easy with ticketing, live chat, and AI in one platform. Helps manage customer conversations across marketplaces and online stores with less effort.
Key features
- Centralised inbox for multichannel queries
- AI-powered responses and insights
- Integrates with Amazon, eBay, Shopify
- Order and shipping data linked to chats
Pros:
- Helpdesk and AI chatbot for online sellers
- Built for Amazon, eBay, Shopify integrations
- Smart ticketing, AI replies, and chat widget
Cons:
- Focused only on support, not sales
- Plans can get costly with high volume
Pricing:
Starts at $39/month. Plans vary based on the number of channels and agents.
Best for:
Perfect for online retailers managing customer support across multiple marketplaces and web stores.
How AI chatbots boost e-commerce sales
AI chatbots don’t just answer questions — they convert visitors into customers:
- Quicker responses = fewer abandoned carts
- Smart product suggestions = higher average order value
- Automated follow-ups = better re-engagement
- Instant service = improved trust and loyalty
Research by Worktual reveals that a UK online fashion store using AI could expect to reduce first-response times by 65% and increase monthly orders by 18%.
Comparison table: UK e-commerce chatbot platforms
| Chatbot | UK-Based | Starting Price | Channels | Best For |
|---|---|---|---|---|
| Worktual | Yes | £7/month | Web, phone, CRM | Affordable smart automation |
| EBI.AI | Yes | ~£0.04/use | Web, social | SME support automation |
| Promptchat | Yes | $50/month | SMS, WhatsApp | Agencies and resellers |
| Click4Assist | Yes | Bespoke | Web, video | Mid-size e-commerce |
| Ubisend | Yes | Custom | Web, SMS, social | Large enterprises |
| Flochat | Yes | Free trial | Web, social, SMS | Fast omnichannel setup |
| Humley | Yes | Enterprise | Internal + web | Regulated industries |
| Creative Virtual | Yes | Custom | Voice, chat, IVR | Public sector, large retail |
| Futr | Yes | Custom | Social, web | Local gov and SMEs |
| eDesk | Partial | £39/month | Email, web, social | Marketplace sellers |
Why Worktual is a strong alternative
Worktual blends UK-focused support, smart automation, and affordability. It’s ideal for e-commerce brands that want practical AI tools, without the bloat or cost of enterprise platforms.
- Local pricing and language
- Seamless CRM and e-commerce integrations
- Combine chatbot + virtual phone + tickets
- Built for British customer expectations
- Tips for choosing the right chatbot
- Match features to your business size and sales model
- Prioritise integrations and automation depth
- Test with a free trial or demo
- Don’t overpay for features you won’t use
Get your AI chatbot live in days
AI chatbots are becoming a standard part of the e-commerce toolkit. With UK-built platforms now leading the way, it’s easier than ever to find a chatbot that meets local needs — from small shops to large marketplaces.
Choose one that fits your growth stage, brand tone, and technical setup. Done right, AI won’t just answer questions — it’ll drive conversions, improve customer experience, and free your team to focus on what matters.
Frequently Asked Questions
1. What are the benefits of using an AI chatbot for e-commerce stores in the UK?
Faster support, 24/7 availability, reduced costs, better conversions, and local language tuning.
2. How do I choose the best AI chatbot for my online store?
Pick one that integrates with your store, fits your budget, and supports your sales funnel.
3. Are AI chatbots effective for small and medium-sized e-commerce businesses?
Yes. UK-based tools like Worktual, EBI.AI, and Flochat are built with SMEs in mind.
4. How much does it cost to integrate an AI chatbot for a UK e-commerce site?
From free to £70+/month, depending on features and business size.
5. Which features should I prioritise when selecting an AI chatbot?
Automation, e-commerce integrations, smart FAQs, multi-channel support, and UK language handling.
What is Worktual?
Free your team from repetitive questions
Worktual helps you slash support costs by 60% while improving response speed and accuracy.
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