AI chatbots have become essential for UK e-commerce stores in 2025. They help online businesses improve customer support, drive conversions, and scale operations without adding overheads. Whether you're running a niche fashion brand or a fast-growing marketplace, the right chatbot can reduce returns, speed up response times, and increase basket size.
But with so many options out there, which one should you choose? This guide covers 10 of the best AI chatbot platforms for UK-based e-commerce businesses from scalable enterprise solutions to affordable tools for small retailers.
Why AI chatbots are critical for UK online stores in 2025
Today’s shoppers expect fast, helpful support - day or night. AI chatbots can:
- Offer 24/7 customer service
- Assist with product discovery and recommendations
- Recover abandoned carts
- Automate FAQs, returns, and delivery updates
- Integrate with Shopify, WooCommerce, CRMs, and more
They also help manage costs and improve conversion rates - a win-win for businesses and customers alike.
Key features to look for in an e-commerce chatbot
When choosing an AI chatbot for your store, prioritise:
- Sales assistance (guided product recommendations)
- Smart automations (returns, order tracking, delivery info)
- Integrations with your tech stack (Shopify, HubSpot, etc.)
- British English and GBP support
- Omnichannel options (web, WhatsApp, Messenger)
- GDPR compliance and local data hosting
Top 10 UK AI chatbots for e-commerce in 2025
Here are ten UK-based or UK-friendly chatbot platforms tailored to online stores:
1. Worktual (UK-wide)
- Established AI chatbot with virtual phone system
- Deep integrations with CRM and ticketing platforms
- Designed for UK e-commerce and service teams
- Starting at £7/month
- Best for flexible automation on a budget
2. EBI.AI (Warwick, UK)
- Automates up to 90% of customer queries
- 24/7 AI chat with live agent fallback
- Pay-as-you-go pricing from ~0.04p per request
- Free 30-day trial
- Great for SMEs scaling up support
3. Promptchat (East Devon, UK)
- Drag-and-drop chatbot builder with OpenAI integration
- Self-hosted or white-labelled cloud version
- Multilingual and omnichannel (SMS, WhatsApp, web)
- Ideal for resellers, agencies, or small e-shops
4. Click4Assistance (Essex, UK)
- Over 20 years of UK live chat experience
- Now offers AI chatbot with ChatGPT
- Customisable for retail and public sector
- UK servers and support
- Best for mid-to-large e-commerce teams
5. Ubisend (Norwich, UK)
- Enterprise-grade AI platform
- Multi-bot management, RPA integration
- Supports web, SMS, WhatsApp, Messenger
- Bespoke pricing
- Suitable for large-scale e-commerce and enterprise clients
6. Flochat (Telford, UK)
- No-code platform with multi-channel support
- Prebuilt workflows for e-commerce and lead capture
- 14-day free trial
- Tiered pricing in GBP
- Great for fast deployment across 15+ channels
7. Humley (Northampton, UK)
- Generative AI chatbot for enterprise use
- Pre-trained language models and process automation
- Integrates into internal and customer-facing workflows
- Custom quotes only
- Ideal for regulated industries or complex services
8. Creative Virtual (London, UK)
- Highly customisable virtual assistants and voicebots
- Used by large UK retailers and public sector
- Multilingual, omnichannel, enterprise-ready
- Proof-of-concept model available
- Best for tailored deployments with expert guidance
9. Futr AI (London, UK)
- AI chatbot and live chat combo
- Auto-translates 100+ languages
- No-code builder, supports social and web
- Custom packages with GBP pricing
- Suitable for SMEs and councils wanting fast AI support
10. eDesk (UK office, HQ in Dublin)
- Helpdesk and AI chatbot for online sellers
- Built for Amazon, eBay, Shopify integrations
- Smart ticketing, AI replies, and chat widget
- Free tier available, paid plans from £39/month
- Ideal for marketplace retailers and support-heavy shops
How AI chatbots boost e-commerce sales
AI chatbots don’t just answer questions - they convert visitors into customers:
- Quicker responses = fewer abandoned carts
- Smart product suggestions = higher average order value
- Automated follow-ups = better re-engagement
- Instant service = improved trust and loyalty
Research by Worktual reveals that a UK online fashion store using AI could expect to reduce first-response times by 65% and increase monthly orders by 18%.
Comparison table: UK e-commerce chatbot platforms
| Chatbot | UK-Based | Starting Price | Channels | Best For |
|---|---|---|---|---|
| Worktual | Yes | £7/month | Web, phone, CRM | Affordable smart automation |
| EBI.AI | Yes | ~£0.04/use | Web, social | SME support automation |
| Promptchat | Yes | $50/month | SMS, WhatsApp | Agencies and resellers |
| Click4Assist | Yes | Bespoke | Web, video | Mid-size e-commerce |
| Ubisend | Yes | Custom | Web, SMS, social | Large enterprises |
| Flochat | Yes | Free trial | Web, social, SMS | Fast omnichannel setup |
| Humley | Yes | Enterprise | Enterprise Internal + web | Regulated industries |
| Creative Virtual | Yes | Custom | Voice, chat, IVR | Public sector, large retail |
| Futr | Yes | Custom | Social, web | Local gov and SMEs |
| eDesk | Partial | £39/month | Email, web, social | Marketplace sellers |
Why Worktual is a strong alternative
Worktual blends UK-focused support, smart automation, and affordability. It’s ideal for e-commerce brands that want practical AI tools, without the bloat or cost of enterprise platforms.
- Local pricing and language
- Seamless CRM and e-commerce integrations
- Combine chatbot + virtual phone + tickets
- Built for British customer expectations
- Tips for choosing the right chatbot
- Match features to your business size and sales model
- Prioritise integrations and automation depth
- Test with a free trial or demo
- Don’t overpay for features you won’t use
Final thoughts: the future of AI in UK e-commerce
AI chatbots are becoming a standard part of the e-commerce toolkit. With UK-built platforms now leading the way, it’s easier than ever to find a chatbot that meets local needs - from small shops to large marketplaces.
Choose one that fits your growth stage, brand tone, and technical setup. Done right, AI won’t just answer questions - it’ll drive conversions, improve customer experience, and free your team to focus on what matters.
FAQs
Faster support, 24/7 availability, reduced costs, better conversions, and local language tuning.
Pick one that integrates with your store, fits your budget, and supports your sales funnel.
Yes. UK-based tools like Worktual, EBI.AI, and Flochat are built with SMEs in mind.
From free to £70+/month, depending on features and business size.
Automation, e-commerce integrations, smart FAQs, multi-channel support, and UK language handling.
Let’s get to Worktual!
