Privacy Policies

1. INTRODUCTION

At Worktual, we take our responsibility to protect your personal data seriously and are committed to safeguarding your privacy.

Worktual is a service operated by Worktual Limited, a company registered under the laws of England and Wales with company registration number 09646747 and registered address at Level 18, 40 Bank Street, Canary Wharf, London, E14 5NR (hereinafter referred to as "We", "Us", or "Our").

This Privacy Policy explains how we collect, store, and use your personal data. It also outlines the steps you can take to control how your personal data is used.

Please note that this Privacy Policy does not apply to any external websites that may be accessed from this website, including but not limited to any links we provide to third-party websites.

2. DEFINITIONS AND INTERPRETATION

In this Policy, the following terms shall have the meanings set out below:

Account

"Account" means the account and/or related systems that Worktual uses to record any Services you use.

Data

"Data" means all information that you submit to Worktual, depending on how you use our Services and Website. This includes any information relating to an identified or identifiable natural person, in accordance with the definition in the General Data Protection Regulation (EU) 2016/679.

Services

"Services" means any online communications infrastructure that Worktual makes available to you now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities, email links, and other related services.

UK and EU Cookie Law

"UK and EU Cookie Law" means the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

Website

"Website" means this website and any sub-domains, unless expressly excluded by their own terms and conditions.

3. DATA COLLECTED

Depending on the Service you use and how you use our Services and Website, the following Data about you may be collected. This includes Data you provide to us, Data collected automatically, and Data obtained from third parties:

3.1 Your name and contact details, such as email addresses, telephone numbers, postal addresses, and information about your contacts or third parties you communicate with when using the Services.
3.2 If you represent a company, details from publicly available sources to understand your company name, industry, size, and company URL.
3.3 Communications we have with you, including emails, letters, telephone calls, virtual voice bot calls, messages via our online chat service, messages sent through our social media platforms, and feedback.
3.4 Payment and billing information, such as bank account details, payment card details, and billing address.
3.5 Technical and usage information, including traffic data, call data records, voicemail recordings, top-up records, and location data.
3.6 Device information, such as operating system and model details if you use our Services via our App. For other devices, information may be collected using cookies and similar technologies.
3.7 Automatically collected information, including IP addresses and your activity on this Website, through tracking technologies such as cookies, web beacons, and similar tools.
3.8 Data about your end-users obtained from the content of communications you send or receive using Worktual Services.
3.9 Data obtained through third-party advertising platforms, such as Meta (Facebook and Instagram) Lead Ads or Instant Forms. This may include your name, email address, telephone number, or other details pre-filled from your Meta profile when you interact with our advertisements. We receive this information directly from Meta to facilitate lead generation and follow-up communications about our bespoke Ai Solutions. For details on Meta's data practices, please refer to their [Data Policy](https://www.facebook.com/privacy/policy/) and [Lead Ads Terms](https://www.facebook.com/business/help/829597887147190).

4. USE OF DATA

4.1 Worktual will only process and use your Data where we have a lawful basis for doing so. Under applicable law, we may use your Data for one or more of the following reasons:

4.1.1 Where it is necessary for the performance of a contract with you.
4.1.2 Where you have given your consent.
4.1.3 Where it is in our legitimate interests.

4.2 Our legitimate interests are based on valid business and commercial reasons for using your Data; however, we will not place our legitimate interests above your rights and interests.
4.3 We may use the Data you provide to us to deliver the best possible customer experience when you use our Services.
In particular, we may use your Data:

4.3.1 To provide our Services to you.
4.3.2 To manage and maintain your Services.
4.3.3 To personalise and improve your customer experience and enhance our products and Services.
4.3.4 To carry out necessary operations for the running of our business.
4.3.5 To detect, investigate, and prevent fraud, financial crimes, and to comply with legal and regulatory obligations.
4.3.6 To communicate with you and provide information about your Service subscription.
4.3.7 To inform you of offers, promotions, or updates that we believe may be of interest to you, unless you choose otherwise.
4.3.8 To process and respond to leads generated via third-party platforms like Meta Lead Ads, including scheduling demos or sending personalized information about our Ai agents (e.g., Lola or Lukas). By submitting such a form, you consent to us contacting you using the provided details.

5. DATA SHARING

5.1 We do not sell, rent or lease your Data with third parties. However, we may share certain Data with the following categories of recipients, where this is necessary and lawful:

5.1.1 Government authorities and law enforcement agencies, where necessary to comply with legal obligations.
5.1.2 Trusted suppliers and service providers, to enable us to deliver our Services effectively.
5.1.3 Companies within our group, including affiliates, to provide you with the best possible Services.
5.1.4 Payment processors, banks, and fraud management service providers, to process payments, prevent fraud, or recover outstanding debts.
5.1.5 Third-party advertising platforms (e.g., Meta), from which we receive Data from them as part of lead generation campaigns. We do not share your data back with Meta beyond what is necessary for ad performance tracking, in compliance with their terms.

5.2 We may transfer data outside of the European Economic Area (EEA) in order to work with our affiliates or group companies. In such cases, we will ensure your data is protected to the same standard as required within the EEA. All recipients are bound by contractual obligations requiring them to safeguard your Data to EEA-equivalent standards.

6. DATA RETENTION AND SECURITY

6.1 Any personal data you provide will be retained only for as long as necessary for the purposes for which it was collected. The retention period depends on how the Data is used"”whether to provide Services to you, to support our legitimate interests, or to comply with legal obligations.
6.2 We regularly review the information we hold. When there is no longer a customer, legal, or business need to retain it, we will either securely delete the Data or, in some cases, anonymise it.
6.3 Data security is of the highest importance to Worktual. We have implemented appropriate physical, electronic, and managerial measures to safeguard and protect the Data we collect, including:

6.3.1 Encryption and password protection for systems storing Data.
6.3.2 Limiting access to systems to authorised personnel only.
6.3.3 Regularly reviewing industry security standards to stay aligned with best practices.

7. CHANGES OF BUSINESS OWNERSHIP AND CONTROL

7.1 Worktual may, at times, expand or reduce its business operations. This may involve the sale or transfer of ownership or control of all or part of Worktual. In such cases, data provided by you may be transferred to the new owner or controlling party. Any such party will be bound to use your Data in accordance with this Privacy Policy.
7.2 If your Data is transferred as part of such a sale or transfer, we may not always be able to contact you in advance, but we will ensure that any new owner is bound by this Privacy Policy or an equivalent policy.

8. PERSONAL DATA

This app requires users to provide contact information (such as their email address) and personal details (such as name, phone number, and address). This information is used to contact users when necessary or when requested, and is primarily collected to enable us to provide and improve our Services, including our AI-powered contact centre and related solutions. We do not sell, trade, transfer, or exchange your personal information with third parties. We also do not disclose details about your individual visits to this site or the personal information you provide (such as your name, address, email address, or telephone number), except where required by law.

9. YOUR RIGHTS

9.1 You are entitled to exercise the following rights regarding your personal Data:

9.1.1 Request copies of the personal data held by Worktual about you.
9.1.2 Limit, restrict, or object to our processing of your data.
9.1.3 Withdraw any consent you have previously given for the use of your Data.

9.2 Worktual reserves the right to charge a reasonable fee or refuse to respond if a request for access to personal Data, in accordance with Clause 9, is manifestly unfounded or excessive.
9.3 When you exercise your rights, we will aim to respond as soon as possible, and in any case within one month. For complex or extensive requests, this period may be extended to up to two months.
9.4 To protect against fraud, we may request documentary proof of your identity before providing any information or assistance.
9.5 To raise objections or exercise any of your rights, you may submit a written request to: Worktual Customer Services, Level 18, 40 Bank Street, Canary Wharf, London, E14 5NR or by email at support@worktual.uk.

10. MARKETING: MANAGING THE COMMUNICATIONS YOU RECEIVE

10.1 We may send you marketing communications where you have given your consent, or where we are permitted to do so under applicable law (for example, where we have a customer relationship and you have not opted out).
10.2 Our marketing communications may include information about our new and existing Services, as well as other products or offers we believe may be useful to you.
10.3 If you have previously opted in to receive marketing communications from us, you may opt out at any time. You can update your preferences whenever you wish. You can also opt out at any time by clicking the unsubscribe link in our marketing emails or by replying 'STOP' to our marketing text messages.
10.4 If you provide your details via a Meta Lead Ad form, this may constitute consent for initial marketing contact (e.g., demo invitations). You can withdraw this consent at any time via the methods in 10.3 above.

11. COOKIES

11.1 You may access certain areas of the Website without providing any data. However, to use all features and functions available on the Website, you may be required to submit certain data.
11.2 This Website places certain first-party cookies on your device. Cookies are small text files containing limited information that are downloaded to your device when you visit a website. Some features of the Website depend on cookies to function properly. Certain cookies may be placed immediately upon visiting the Website, and it may not always be possible to obtain your prior consent. However, you may block these cookies in accordance with Clause 11.6, 11.7 below.
11.3 Worktual uses cookies, in accordance with UK and EU Cookie Law, for the following purposes:

11.3.1 To improve your browsing experience and enable efficient navigation.
11.3.2 To identify and understand your preferences in order to personalise the Services we provide.
11.3.3 To enhance and develop our range of products and Services.
11.3.4 To analyse Website usage patterns and statistics to improve the Services offered via the Website.

11.4 This Website also uses third-party cookies, placed by external websites or third parties (e.g., for advertising purposes). These cookies are not essential to the operation of the Website.
11.5 When you first access the Website, you will be presented with a pop-up requesting your consent to enable cookies. You may refuse consent; however, certain features of the Website may not function fully or as intended.
11.6 By default, most internet browsers accept cookies. You can choose to enable or manage your cookies in your browser settings. For further details, please refer to the help or guidance provided by your browser's developer.
11.7 You may disable cookies at any time; however, doing so may result in the loss of saved preferences or other information that allows quicker and more efficient access to the Website.
11.8 For more detailed information about the cookies we use, please see our Cookie Policy.

12. COMPLAINTS

We encourage you to raise any concerns with us first, and we will do our best to resolve them to your satisfaction. You may contact our Data Protection Officer at:

Worktual Data Protection Officer
Level 18, 40 Bank Street, Canary Wharf, London, E14 5NR
Email: dpo@worktual.uk

If we are unable to resolve your concern, you have the right to lodge a complaint directly with the Information Commissioner's Office (ICO) if you believe that our use of your personal information breaches applicable data protection laws and regulations.

13. CHANGES TO THIS POLICY

Worktual reserves the right to amend this Policy from time to time as we consider necessary, or as required by law. Any updates will be posted on the Website, and your continued use of the Website following such changes will be deemed acceptance of the updated Policy.

This Privacy Policy was last updated on 5 January 2026.