Connect systems instantly
Link all your data pipelines seamlessly
Bring data from multiple tools into one stream with no manual exports, no silos, and seamless flow into your CDP.
Connect systems instantly
Ingest customer data
Collect raw customer data from data warehouses, data lakes, web, mobile apps, CRM systems, and offline channels using both real-time event streams and scheduled batch ingestion methods effectively.
Multi-source data capture
Website activity, app usage, and ad clicks
DCRM and POS system integration
Third-party data from social and DMPs
Real-time ingestion
Process data the moment it arrives
Ingest data in real time or batches from websites, mobile apps, social platforms, CRM systems, emails, or external files.
Always up to date
Continuously sync customer info
Sync changes as they happen and ensure every customer profile reflects the latest behaviour, preferences, and engagement across all sources.
Smarter data preparation
Clean, enrich, and shape your data
Clean raw customer data
Eliminate duplicates, fix inconsistent formats, and remove irrelevant fields before data flows into your unified system.
Make every input usable
Correct formatting and data types
Remove noise and outdated values
Ensure consistency across sources
Transform structure and schema
Convert fragmented, unstructured data into a common format that’s compatible with downstream analytics and tools.
Align data for processing
Map fields to a master schema
Merge multiple source structures
Flatten nested formats where needed
Resolve fragmented identities
Match records across systems using emails, device IDs, or names to build one profile per customer.
Connect every identifier
Link multiple logins to one user
Detect identity overlaps or gaps
Improve with deterministic logic
Enrich with meaningful traits
Add behavioural scores, preferences, and intent signals to give teams deeper customer insight before segmentation or activation.
Add depth to profiles
Predict churn or conversion scores
Pull in third-party attributes
Identify preferred touchpoints
Fuel smarter customer engagement
The five pillars of customer data mastery
Clean, enrich, and standardise every input
Clean raw inputs, resolve identities, and enrich every record with traits that drive meaningful customer engagement.
Merge customer data into one profile
Merge fragmented data from multiple systems into one accurate, real-time customer profile for every individual.
Create real-time dynamic customer segments
Create dynamic segments using live behaviour, preferences, and lifecycle triggers to tailor outreach and support.
Power every touchpoint with unified data
Push unified profiles into marketing, product, and support tools to power consistent, personalised customer experiences.
Turn profile activity into business intelligence
Track engagement trends, campaign responses, and behavioural shifts to make smarter, faster decisions across teams
What customers say about our CDP
See how having a single source of truth transformed their marketing, support, and decision-making.
Worktual’s CDP helped us segment customers in real time and deliver personalised campaigns that actually convert. It’s the backbone of our targeting strategy
Sophie BennettHead of Marketing
With Worktual’s CDP, our support agents see every interaction a customer has had. It’s helped us resolve issues faster and with more empathy
Olivia SmithCustomer Experience Manager
We now know exactly when and how to engage. Worktual helps our team focus on the right leads with the right context
Tom FraserSales Enablement Lead
One platform, many use cases
Tailored CDP solutions by industry
E-commerce
Drive repeat purchases with personalised recommendations and dynamic customer segments.
Real Estate
Track buyer interest and retarget based on property views and engagement history.
Education
Personalise student outreach by unifying engagement across platforms and touchpoints.
Legal
Track client interactions securely across cases, emails, and consultations.
Healthcare
Build complete patient profiles for better communication and care coordination.
Fintech
Improve onboarding, retention, and cross-sell with real-time behavioural segmentation.
Frequently asked questions
Any industry that relies on customer relationships can benefit. This includes:
- E-commerce: For personalising recommendations and reducing cart abandonment
- Real Estate: For tracking buyer interest and retargeting based on interactions
- Healthcare: For building patient profiles and improving communication
- Fintech: For better onboarding, segmentation, and retention
- Education, Legal, and Retail: For delivering relevant, timely messaging and support
A good CDP should offer:
- Real-time data collection and unification
- Strong identity resolution capabilities
- Dynamic segmentation and audience activation
- Easy integrations with your existing tools
- Transparent data governance and security features
Also consider ease of use, scalability, and how well it supports your specific use cases.
Some common use cases include:
- Personalised marketing campaigns
- Strong identity resolution capabilities
- Behaviour-based segmentation
- Cross-channel journey orchestration
- Customer support context sharing
- Predictive analytics and churn prediction
- Conversion rate optimisation
Worktual’s CDP supports all of these with built-in intelligence and ready integrations.
