Maximise customer lifetime value

Drive long-term growth with smarter customer value management

AI agents help you segment, engage, and retain valuable customers using real-time insights and automated actions.

Customer value management
All in one profiles

Get 360° customer profiles fast

Watch profiles evolve with each interaction and reflect the most recent customer behaviours and preferences.

Bring every touchpoint together

Instant data merge

Customer segmentation

Capture interactions from all customer touchpoints and merge them into one structured, dynamic profile that updates in real time.

Add intelligence to every profile

Enrich data with AI insights

Customer engagement platform

Enhance raw data with AI-driven attributes, like intent and churn risk, using continuously learning models.

Smarter audience segmentation

Group customers using real-time behaviour

Segment customers based on intent, actions, and interests—not just static traits—for sharper targeting and faster decision-making across teams.

Create accurate buyer personas

Use live and historical data to build personas that reflect real-world behaviour, not assumptions. Ideal for sales, support, and marketing.

Turn segments into relatable profiles

WorktualCapture traits like goals, preferences, and challenges

WorktualInclude real quotes from behavioural interactions

WorktualRefresh personas as data patterns shift

Customer engagement services

Target based on intent signals

Use predictive indicators to form high-intent groups, helping you prioritise the right customers at the right time.

Group customers by what they need

WorktualDetect purchase readiness from engagement

WorktualTrack drop-off signals before churn

WorktualAlign offers to customer journey stages

Psychographic market segmentation

Build micro-segments that convert

Go beyond broad categories and create precise groups with shared motivations, behaviours, and engagement history.

Make every message feel personal

WorktualCombine behavioural and demographic filters

WorktualNarrow down with AI-powered insights

WorktualTailor experiences to each subgroup

Customer lifetime value software

Update segments in real time

Ensure your audience groups reflect the latest behaviour, preferences, and lifecycle stage for more accurate outreach.

Stay relevant as people evolve

WorktualRefresh segments with every new action

WorktualRemove inactive or irrelevant users

WorktualAdapt marketing and support instantly

client value management
From insight to timely impact

Predict, personalise, and engage better

Worktual

Spot churn before it happens

Detect early signs of disengagement and act fast to reduce drop-offs and retain valuable customers

Worktual

Deliver relevant product suggestions

Use behaviour and context to recommend items customers are most likely to click, buy, or explore

Worktual

Optimise campaign timing easily

Send emails, messages, or promotions at the moment each user is most likely to respond.

Worktual

Trigger action-based campaigns

Launch personalised sequences based on customer behaviour like signups, cart abandonments, or page visits.

Worktual

Refine targeting with AI insights

Combine real-time and historical signals to improve campaign performance across all lifecycle stages.

Bespoke Ai for Industries

Our Advanced Ai Solutions are built to tackle real business challenges whether it’s streamlining customer support, improving decision-making, or driving smarter workflows.

Ecommerce

Ecommerce

Engage shoppers. Simplify journeys. Increase conversion.

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Healthcare

Healthcare

Streamline operations. Elevate care. Improve outcomes.

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Retail

Retail

Optimise stock. Drive sales. Boost margins.

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Telecommunications

Telecommunications

Optimise networks. Streamline support. Boost satisfaction.

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Education

Education

Engage students. Personalise learning. Elevate teaching.

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Real Estate

Real Estate

Manage smarter. Reduce costs. Maximise value.

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Finance

Finance

Strengthen compliance. Enhance security. Reduce risk.

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Hospitality

Hospitality

Personalise service. Boost occupancy. Enhance satisfaction.

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Legal

Legal

Automate research. Strengthen cases. Accelerate outcomes.

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Focused on high-value relationships

How teams grow with CVM software

Olivia BennettProduct Manager

Understanding how different segments engage with features has been a game-changer. We’re now prioritising what truly adds value

Daniel HughesCustomer Support Operations Manager

Having clear insight into a customer’s behaviour and value helps my team respond smarter. Every conversation now feels more informed and personal.

Charlotte WardGrowth Strategy Director

We finally have visibility on which segments drive the most value over time. It’s helped shape smarter decisions across teams.

Sophie ReynoldsHead of Retention Marketing

Our campaigns started performing better the moment we began targeting high-value segments. Its not about sending more messages, but sending the right ones at the right time.

James TaylorCustomer Experience Lead

Seeing where each customer stands in their journey helps us be more proactive. We’ve managed to prevent drop-offs we wouldn’t have noticed before.

Olivia BennettProduct Manager

Understanding how different segments engage with features has been a game-changer. We’re now prioritising what truly adds value

Daniel HughesCustomer Support Operations Manager

Having clear insight into a customer’s behaviour and value helps my team respond smarter. Every conversation now feels more informed and personal.

Charlotte WardGrowth Strategy Director

We finally have visibility on which segments drive the most value over time. It’s helped shape smarter decisions across teams.

Sophie ReynoldsHead of Retention Marketing

Our campaigns started performing better the moment we began targeting high-value segments. Its not about sending more messages, but sending the right ones at the right time.

James TaylorCustomer Experience Lead

Seeing where each customer stands in their journey helps us be more proactive. We’ve managed to prevent drop-offs we wouldn’t have noticed before.

Olivia BennettProduct Manager

Understanding how different segments engage with features has been a game-changer. We’re now prioritising what truly adds value

Frequently asked questions

What is Customer Value Management (CVM)?+
Customer Value Management is a way to understand, grow, and keep your most valuable customers by using data and insight to guide engagement.
How is Worktual’s CVM different from regular engagement tools?+
Worktual focuses on long-term customer value, not just campaign delivery. It helps you act on behaviour, intent, and loyalty signals with built-in intelligence.
Does Worktual’s CVM support AI-powered segmentation?+
Yes. Worktual uses AI to group customers based on their behaviour, value, and intent. You don’t need to set up manual rules.
Can I connect Worktual CVM to my existing tools?+
Yes. Worktual works smoothly with your CRM, support tools, analytics platforms, and marketing systems to keep everything connected.
How does Worktual help prevent customer churn?+
Worktual spots early signs of churn and helps you act quickly with personalised campaigns, reminders, or offers to win customers back.
What kind of insights does Worktual provide?+
You can see which segments are growing, where customers are dropping off, how campaigns perform, and what’s driving customer value.
Is Worktual CVM suitable for my industry?+
Yes. Whether you’re in retail, healthcare, fintech, education, or real estate, Worktual helps you manage and grow customer value.

We build Advanced Intelligence that is engineered to outpace, outthink, and outlast the competition.

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Whether you’re scaling a startup/SME or evolving an enterprise, we’ll help you build bespoke Advanced Ai Solutions that keep you ahead–not just today, but tomorrow.

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